Media Room

New Straits Times | 28 January 2008

Search for top models to be shown on Net

by: Chok Suat Ling

Actress Sazzy Falak will host the model talent search

KUALA LUMPUR: There are reality programmes involving every subject imaginable on television these days -- from talent search to marriage proposals.

Model and actress Elaine Daly has been chosen as one of the judges.

But a company wants to take it further. It will soon be running a reality series broadcast entirely on the Internet via a dedicated website.

The series will be a model search competition called Malaysian Dreamgirl.

Capxion Media Sdn Bhd chief executive officer Jerad Solomon said from March to May, two weekly 30-minute episodes would be released on www.-malaysiandreamgirl.tv. It is free and no sign-up is needed.

"The show aims to discover new modelling talent in Malay-sia. It will give 12 girls the chance to experience the life of a model. "It will capture the lives of the 12 girls over 10 weeks, including the challenges they face.

"The girls will live together in a house; go for photo shoots; attend makeup, styling, catwalk, fashion and other workshops; and learn hosting, presentation and acting."

He said the series won't be shown on TV but some clips would be available via mobile 3G.

Actress Sazzy Falak will host the series, and judges include model and actress Elaine Daly, blogger Kenny Sia and fashion stylist Lim Jimmy.

Solomon said auditions would be held next month.

"The judges will select the finalists from the auditions. However, elimination is in the hands of the public. The judges will continue to give their comments on camera and via our official blog, but viewers can vote for their favourite model on a weekly basis via SMS.

"Models will be eliminated every week based on the SMS vote until the winner is determined."

The winner will drive away a Nissan Latio 1.8L, RM10,000 AmBank NexG prepaid MasterCard, RM3,000 Wella Professionals hamper, RM1,000 Escada hamper and an exclusive cover spread in NewMan magazine.

Capxion Media is a production company specialising in the creation, production and delivery of online video content.