Media Room

The Star | 24 March 2008

Quest for that girl who clicks

by: Fazleena Aziz

FINDING the next Malaysian Dreamgirl (MDG) is just a mouse click away! The reality model search is the first such online quest in Malaysia.

It follows the lives of 12 girls as they live together, compete in challenges, express their beauty and try to win the audience over to vote for them.

Malaysian Dreamgirl programme manager Edmund Chaw said there was great demand for a “webisode” these days.

Pretty maids all in a row: The 12 hopefuls at their first fashion show at 1 Utama Shopping Centre.

“Many companies want to tap the online market and this is one of the ways to do it.

“Basically, we have combined the popular online streaming and reality show into one. The Internet is the next best medium.

“We have lined up a team of people to prep these girls, like comedian Harith Iskandar and model Melissa Maureen Rizal.

“Personality and looks were among the things we were looking for during the audition. The girls do not have to be very tall but they must represent the average Malaysian with good looks and personality.

“The girls are excited and having fun, but not every day. It is strictly business where work is concerned,” he said.

Chaw said the girls felt they were very fortunate to be given the opportunity to feature in the show and be showered with gifts.

MDG held its first fashion show in 1 Utama Shopping Centre, Petaling Jaya, during which the girls strutted down the catwalk in apparel from top brands like Bebe, Ted Baker, Reebok, Women Secret and Nose.

Interactive games by the Red FM crew and dance performances were also part of the event, which was hosted by local actress Sazzy Falak alongside Red FM deejays Alvin, Terry and JD.

Sazzy also hosts the online show, while the judges of the competition are former Miss Malaysia Universe Elaine Daly, celebrity blogger Kenny Sia and stylist Lim Jimmy.

Viewers can catch the show twice a week, on Thursday and Saturday, until April 29, when the grand finale will take place at 1 Utama.

Models will be eliminated each week based on SMS votes, until the first Malaysian Dreamgirl is found.

The first Malaysian Dreamgirl will drive away in a Nissan Latio 1.8Ti (A). Other prizes awaiting her are a RM10,000 preloaded AmBank NexG PrePaid MasterCard, a RM3,000 Wella Professionals hamper, Escada fragrances worth RM1,000, Bebe apparel worth RM1,000, and Nose footwear worth RM500. She will also be featured in an exclusive cover spread in NewMan magazine.

Log on to www.malaysiandreamgirl.tv to catch the series. This programme is produced by Capxion Media.